Newell, maker of Paper Mate, said its audits show retail prices increased about 9% compared to pre-pandemic levels, 'priced to cover inflationary costs that we received from raw material suppliers.' The cost of a Paper Mate mechanical pencil, for example, likely soared because we compared a December price tag to the back-to-school season in August. Still, inflation is clearly visible in the store. Walmart puts particular focus on keeping prices as stable as possible and uses its scale to press suppliers for the lowest-priced deals. Starting in February, the company plans new hikes, citing higher costs incurred from transportation, raw materials and swings in currency exchange rates.ĭove maker Unilever and Walmart did not respond to NPR's inquiries.

In fact, Procter & Gamble will soon raise prices again. The company said it 'takes a holistic view of pricing' that accounts for 'many factors such as costs, the value of our brands, and local marketplace dynamics.' Procter & Gamble, which makes Tide, told NPR that retailers get the final say on what size package to offer and at what price. Dove soap bars shrank by a quarter of an ounce and also got pricier. The Tide jug that contained 100 ounces of liquid in 2019 now has 92 ounces, but costs more. Tide detergent and Dove soap stood out as prime shrinkflation examples in NPR's basket. Since pre-pandemic, the price per ounce of Tide laundry detergent rose 17% and of Dove bar soap 35%.

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